If you don’t recognize the name Thalia Sodi, don’t worry, you’re not alone. But what might surprise you is that she is one of the most successful Mexican singers and actresses in the world.
Having sold over 25million records and been dubbed the queen of telenovelas, she can add another feather to her cap as a marketable CBD name.
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A Vancouver based company is hoping to capture a shred of her iconic status by attaching her name to their CBD products to be marketed in Spain. The ICC International Cannabis Corp is looking to market a range of cannabidiol-based health and wellness products across Spain under the renowned star’s name.
On social media alone Thalia has around 40 million followers, and the company is hoping that they can convert even a fraction of her substantial following. They’re achieving this after extending their licensing agreement with Authentic Brands Group (ABG). Located in New York, ABG are a brand development and entertainment company that boasts a portfolio of brands.
The Thalia Sodi brand will not be alone as the company is also licensing CBD products under a range of notable names. There are going to be products under the name of Marilyn Monroe, Elvis Presley, and Greg Norman. This licensing agreement with ABG was struck on March 18 and will have a duration of ten years.